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Consumer Demand vs Market Intent

Consumer demand for something is only valuable if the market intends to delivery it

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Case Study

Would you change your company car to an electric vehicle?


Do you intend to add/replace vehicles in your company car fleet with electric vehicles?


Automotive client looking to understand the demand and opportunity for electric cars in commercial/company car fleets.


500 consumers, GenPop in full time employment

100 full time employees with company cars

25 C-Suite decision makers, with responsibility for car/fleet management


CPI £7.68

Programming, project management, delivery £1,200 (£1.92 per complete)

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