Consumer Demand vs Market Intent
Consumer demand for something is only valuable if the market intends to delivery it
Would you change your company car to an electric vehicle?
Do you intend to add/replace vehicles in your company car fleet with electric vehicles?
Automotive client looking to understand the demand and opportunity for electric cars in commercial/company car fleets.
500 consumers, GenPop in full time employment
100 full time employees with company cars
25 C-Suite decision makers, with responsibility for car/fleet management
Programming, project management, delivery £1,200 (£1.92 per complete)