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Consumer Demand vs Market Intent
Consumer demand for something is only valuable if the market intends to delivery it
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Case Study
Would you change your company car to an electric vehicle?
vs
Do you intend to add/replace vehicles in your company car fleet with electric vehicles?
Objective
Automotive client looking to understand the demand and opportunity for electric cars in commercial/company car fleets.
Solution
500 consumers, GenPop in full time employment
100 full time employees with company cars
25 C-Suite decision makers, with responsibility for car/fleet management
Cost
CPI £7.68
Programming, project management, delivery £1,200 (£1.92 per complete)
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